GA4 - interview questions and answers

  Account – The top-level container for managing analytics properties. Property – A specific website or app being tracked. View (UA) – A filtered perspective of data in Universal Analytics. Stream (GA4) – Data source from a website or app in GA4. User – A unique visitor to your site or app. New User – A visitor who interacts for the first time. Returning User – A visitor who has visited before. Session – A group of user interactions within a time frame. Session Duration – Total time a user spends in a session. Bounce Rate – Percentage of single-page sessions with no interaction. Engaged Session (GA4) – A session lasting >10 seconds or with conversion/pageviews. Events – User interactions like clicks or downloads. Event Count – Total number of tracked events. Conversion – A completed desired action (purchase, signup, etc.). Goal (UA) – A defined conversion action in Universal Analytics. Goal Completion – When a user fulfills a goal...

  A Acquisition : How users arrive at your website (e.g., search, social, ads). Active Users : Users who have engaged with your site or app within a given time frame. Average Engagement Time : The average time users actively spend on your site. B Bounce Rate : Percentage of visitors who leave after viewing only one page (in GA4, replaced by engagement metrics). C Conversion : A completed desired action (e.g., purchase, signup). Conversion Rate : Percentage of users who complete a conversion. Channels : Traffic sources grouped (Organic Search, Direct, Referral, Social). D Direct Traffic : Visitors who come by typing your URL or using bookmarks. E Engagement Rate : Percentage of sessions that are considered engaged (e.g., longer than 10 seconds, have conversions, or multiple page views). Events : User interactions tracked (clicks, downloads, video plays). G Google Signals : Data from users signed into Google accounts used for cross-device tr...