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A–Z Google Analytics glossary

  A–Z Google Analytics glossary covering the most important GA4 terms in simple language. A — Acquisition The process of attracting users to your website or app. GA4 includes User acquisition and Traffic acquisition reports. B — Bounce Rate The percentage of sessions that were not engaged sessions . In GA4, it is essentially the opposite of Engagement Rate. C — Campaign A marketing initiative used to identify and measure traffic from specific promotional activities. D — Dimensions Attributes used to describe your data, such as Country, Device category, Page title, or Traffic source . E — Engagement Rate The percentage of sessions that were engaged sessions. An engaged session generally lasts more than 10 seconds, includes a key event, or has at least two page/screen views. F — Funnel A sequence of steps users are expected to complete, such as viewing a product, adding it to a cart, and making a purchase. G — Google Analytics 4 (GA4) Google's current analytics plat...
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Google Analytics Glossary (100 Terms)

  Account – The top-level container for managing analytics properties. Property – A specific website or app being tracked. View (UA) – A filtered perspective of data in Universal Analytics. Stream (GA4) – Data source from a website or app in GA4. User – A unique visitor to your site or app. New User – A visitor who interacts for the first time. Returning User – A visitor who has visited before. Session – A group of user interactions within a time frame. Session Duration – Total time a user spends in a session. Bounce Rate – Percentage of single-page sessions with no interaction. Engaged Session (GA4) – A session lasting >10 seconds or with conversion/pageviews. Events – User interactions like clicks or downloads. Event Count – Total number of tracked events. Conversion – A completed desired action (purchase, signup, etc.). Goal (UA) – A defined conversion action in Universal Analytics. Goal Completion – When a user fulfills a goal...
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Google Analytics Glossary

  A Acquisition : How users arrive at your website (e.g., search, social, ads). Active Users : Users who have engaged with your site or app within a given time frame. Average Engagement Time : The average time users actively spend on your site. B Bounce Rate : Percentage of visitors who leave after viewing only one page (in GA4, replaced by engagement metrics). C Conversion : A completed desired action (e.g., purchase, signup). Conversion Rate : Percentage of users who complete a conversion. Channels : Traffic sources grouped (Organic Search, Direct, Referral, Social). D Direct Traffic : Visitors who come by typing your URL or using bookmarks. E Engagement Rate : Percentage of sessions that are considered engaged (e.g., longer than 10 seconds, have conversions, or multiple page views). Events : User interactions tracked (clicks, downloads, video plays). G Google Signals : Data from users signed into Google accounts used for cross-device tr...
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Google Analytics interview questions and answers

  🔹 Basic Questions 1. What is Google Analytics? Answer: Google Analytics 4 is a web analytics tool by Google that helps track and analyze website and app traffic, user behavior, and conversions. 2. What is the difference between Universal Analytics and GA4? Answer: Universal Analytics (UA): Session-based model GA4: Event-based model GA4 supports cross-platform tracking (web + app) GA4 uses AI-driven insights and predictive metrics 3. What is an Event in GA4? Answer: An event is any user interaction tracked on a website or app, such as clicks, page views, scrolls, or purchases. 4. What are Users, Sessions, and Pageviews? Answer: Users: Unique visitors Sessions: Group of user interactions within a time frame Pageviews: Number of pages viewed 5. What is a Bounce Rate in GA4? Answer: Bounce rate is the percentage of sessions that were not engaged (less than 10 seconds, no conversion, or only one page view). 🔹 Intermediate Questions 6. What...
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